Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.
You can measure how users interact with your content and marketing initiatives on any device and platform. The Configuration APIs let you explore flexible and programmatic ways to manage your Google Analytics account.
Google Tag Manager is a standalone product that lets you easily add or update website tags and mobile applications, without bugging the IT folks
The multi-screen, multi-device world is the new normal. Google Analytics Measurement Protocol measures digital platforms beyond web and apps, so you can connect offline conversions with online activity.
Our native iOS and Android SDKs make it easy for you to measure user interaction with your app by tracking key events and activities.
How do visitors actually interact with your pages and/or your mobile app? Use Event Tracking to measure activities like downloads, video plays, and mobile ad clicks.
User Permissions let you choose the right levels of access for different users of your Google Analytics account. Let some people manage your entire account, while others can simply view and analyze.
Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.
Your customers go everywhere; shouldn’t your analytics? Google Analytics shows you the full customer picture across ads, videos, social tools, websites, tablets, smartphones, and more.
Driving qualified traffic, Converting incoming traffic into a lead or a sale , Generate Brand Loyalty