Increase relevant traffic to your website through paid search engine advertising
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy
Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
It is one thing to get your advertisement in front of the right audience. It is quite another to make the advertisement sufficiently informative, creative or entertaining to compel potential customers to click through to your site.
This may sound like economics 101, but if you are planning to spend $5000 on a Pay Per Click campaign, then make sure you are generating enough revenues to justify both the financial outlay and the labor costs associated with the campaign
The terrific thing about a Pay per Click campaign is that you can immediately monitor your results. This gives you the opportunity to do A/B testing of advertisements, keywords and landing pages. It also gives you an opportunity to quickly end poorly performing campaigns or to enhance the ones that work best for you.
Driving qualified traffic, Converting incoming traffic into a lead or a sale , Generate Brand Loyalty