Remarketing is a great way to show ads to visitors who visit your website but don't take any actions, in an effort to bring them back and get them to convert. With remarketing, you have the ability to choose what type of adds to serve visitors depending on which pages on your site they may have visited. This tactic can be particularly helpful when stretching marketing dollars you are already spending on acquiring new traffic. By spending just a small amount on remarketing, you can drastically reduce your overall cost-per-acquisition.
Following up with advertisements that offer bonus incentives to complete a purchase or form submission can be an easy and quick way to convert these customers
Following up with ads that include products or services from the same category can be a great way to get people to come back to your page and make them convert.
Up-selling or cross-selling existing customers based on purchase behavior or their seasonal interests can be a great way to leverage existing customer interest in your business to generate more leads
Using search remarketing, you can display ads to users who have yet to visit your site and have searched for keywords that are related to the products or services you offer.
Driving qualified traffic, Converting incoming traffic into a lead or a sale , Generate Brand Loyalty